GLOSSARY TERM
What is SERP Feature?
Definition
Any non-organic element on a search results page: featured snippets, AI Overviews, People Also Ask, knowledge panels, image carousels, video results, news boxes, local packs.
Why it Matters for AI Search
SERP features now dominate the top of most queries. Ranking #1 organically with no SERP feature ownership often means you're below the fold. Optimizing for SERP features (FAQ schema, lists, tables, images) is no longer optional.
Related Terms
SERP (Search Engine Results Page)AI Overview (Google SGE)Zero-Click SearchFeatured SnippetSchema Markup (Structured Data)Local Pack (Map Pack)
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