GLOSSARY TERM
What is SERP (Search Engine Results Page)?
Definition
The page displayed by a search engine in response to a query. Modern SERPs include organic results, paid ads, featured snippets, AI Overviews, knowledge panels, People Also Ask boxes, and more.
Why it Matters for AI Search
Understanding SERP features is critical for SEO strategy. In 2026, SERPs are dominated by AI Overviews and rich results. Tools like our SERP Simulator help you preview exactly how your pages will appear in Google before publishing.
Related Terms
Zero-Click SearchSERP FeatureFeatured SnippetSchema Markup (Structured Data)AI Overview (Google SGE)Ranking Factor
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