GLOSSARY TERM
What is Featured Snippet?
Definition
A special search result box that appears at the top of Google's organic results (position zero), displaying a direct answer extracted from a web page. Types include paragraphs, lists, tables, and videos.
Why it Matters for AI Search
Featured snippets get ~8% of all clicks for a query and significantly boost brand visibility. With AI Overviews, featured snippet content is often used as source material. Structuring your content with clear headings, lists, and direct answers increases your chances of winning this position.
Related Terms
Zero-Click SearchSERP (Search Engine Results Page)SERP FeatureGenerative Engine Optimization (GEO)AI Overview (Google SGE)Meta Description
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