GLOSSARY TERM
What is Generative Engine Optimization (GEO)?
Definition
The process of optimizing website content to be discovered, understood, and cited by generative AI engines (like Google AI Overviews, ChatGPT Search, and Perplexity).
Why it Matters for AI Search
Traditional SEO optimized for "10 blue links." GEO focuses on structuring content with clear entities, verifiable facts, and JSON-LD schema so that an AI model trusts your site enough to cite it as a primary source. By 2026, over 60% of Google searches trigger AI Overviews, making GEO essential for organic visibility.
Related Terms
Answer Engine Optimization (AEO)Zero-Click SearchAI Overview (Google SGE)Perplexity AIFeatured SnippetDomain Authority (DA)
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