GLOSSARY TERM
What is Perplexity AI?
Definition
An AI-powered answer engine that generates direct responses to user queries with cited sources. Combines large language models with real-time web search.
Why it Matters for AI Search
Perplexity's citation model means appearing as a source drives qualified referral traffic. Optimize for Perplexity by writing clear factual content, using FAQ schema, and ensuring your llms.txt and sitemap are crawlable.
Related Terms
AI Overview (Google SGE)Answer Engine Optimization (AEO)Generative Engine Optimization (GEO)llms.txtZero-Click SearchPeople Also Ask (PAA)
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