GLOSSARY TERM
What is People Also Ask (PAA)?
Definition
An expandable SERP feature that surfaces related questions users frequently ask alongside their original query. Each answer is sourced from a different page.
Why it Matters for AI Search
PAA boxes drive significant traffic and are won with question-shaped headings, atomic answers (40–60 word direct responses), and FAQ schema. A single page can capture multiple PAA slots for related questions.
Related Terms
Zero-Click SearchRich ResultsPerplexity AISERP FeatureFeatured SnippetAnswer Engine Optimization (AEO)
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