GLOSSARY TERM
What is Rich Results?
Definition
Enhanced search result formats that go beyond plain text — including review stars, FAQ accordions, recipe cards, event details, and product carousels. Powered by structured data.
Why it Matters for AI Search
Rich results take up more SERP real estate and significantly increase click-through rate. Pages with FAQ schema can capture multiple answer boxes; products with review schema show star ratings — both compounding visibility advantages.
Related Terms
Schema Markup (Structured Data)Meta DescriptionPeople Also Ask (PAA)SERP FeatureFeatured SnippetZero-Click Search
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