GLOSSARY TERM
What is Meta Description?
Definition
An HTML meta tag that provides a brief summary (typically 155-160 characters) of a web page's content. While not a direct ranking factor, it appears as the snippet text in search results.
Why it Matters for AI Search
A compelling meta description dramatically improves click-through rate (CTR) from search results. Higher CTR signals to Google that your page is relevant, indirectly boosting rankings. AI engines also use meta descriptions to understand page context.
Related Terms
Domain Authority (DA)SERP CannibalizationDwell TimeSchema Markup (Structured Data)Semantic HTMLRanking Factor
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