GLOSSARY TERM
What is Zero-Click Search?
Definition
A search query where the user gets their answer directly from the search engine results page (SERP) — via featured snippets, AI Overviews, or knowledge panels — without clicking through to any website.
Why it Matters for AI Search
Over 65% of Google searches in 2026 are zero-click. This means your content strategy must focus on getting cited in these AI-generated answers, not just ranking in organic links. Sites that are cited in zero-click results still receive significant brand awareness and downstream traffic.
Related Terms
SERP (Search Engine Results Page)Featured SnippetAI Overview (Google SGE)SERP FeatureGenerative Engine Optimization (GEO)Dwell Time
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