GLOSSARY TERM
What is Answer Engine Optimization (AEO)?
Definition
The practice of optimizing content specifically to appear as direct answers in AI-powered answer engines such as Google AI Overviews, Bing Copilot, and Perplexity AI.
Why it Matters for AI Search
AEO differs from traditional SEO by focusing on concise, factual answers that AI can extract and cite. Sites optimized for AEO see 3.2x more citations in AI-generated responses than those relying on keyword-only strategies.
Related Terms
Generative Engine Optimization (GEO)AI Overview (Google SGE)Perplexity AIllms.txtE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Zero-Click Search
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