GLOSSARY TERM
What is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)?
Definition
Google's quality framework for evaluating content credibility. It assesses whether content demonstrates first-hand Experience, subject-matter Expertise, site-wide Authoritativeness, and overall Trustworthiness.
Why it Matters for AI Search
E-E-A-T is not a direct ranking factor, but it's a core component of Google's Search Quality Rater Guidelines. AI models also use these signals to decide which sources to cite. Pages with strong E-E-A-T signals (author bios, credentials, citations) are 2.5x more likely to appear in AI Overviews.
Related Terms
Domain Authority (DA)E-A-T vs E-E-A-TSchema Markup (Structured Data)Ranking FactorAnswer Engine Optimization (AEO)Meta Description
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