GLOSSARY TERM
What is E-A-T vs E-E-A-T?
Definition
Google added "Experience" to E-A-T (Expertise, Authoritativeness, Trustworthiness) in December 2022, making it E-E-A-T. The Experience pillar specifically values first-hand, practical knowledge.
Why it Matters for AI Search
The addition of Experience signals that Google is increasingly skeptical of content written by people who haven't personally done the thing they're writing about. First-hand reviews, original photos, specific anecdotes, and named authors all signal Experience.
Related Terms
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Ranking FactorPage Authority (PA)Page Experience SignalEntity SEOGoogle Business Profile (GBP)
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