GLOSSARY TERM
What is Google Business Profile (GBP)?
Definition
Google's free business listing service (formerly Google My Business) that controls how your business appears in Maps, local pack results, and Knowledge Panels.
Why it Matters for AI Search
For local businesses, GBP is the single highest-leverage SEO investment. A complete profile with categories, hours, photos, posts, and active review responses outranks a better website with a sparse GBP.
Related Terms
Local Pack (Map Pack)Zero-Click SearchSERP (Search Engine Results Page)SERP FeatureKnowledge GraphDomain Authority (DA)
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