GLOSSARY TERM
What is Knowledge Graph?
Definition
Google's database of entities (people, places, things, concepts) and the relationships between them. Powers Knowledge Panels, AI Overview citations, and entity-based ranking.
Why it Matters for AI Search
Getting your business or brand into the Knowledge Graph is a multiplier on every other SEO effort. The best way in: comprehensive Organization schema, Wikipedia/Wikidata presence, consistent NAP (Name, Address, Phone) across the web, and verified social profiles.
Related Terms
Entity SEOZero-Click SearchSERP FeatureJSON-LD (JavaScript Object Notation for Linked Data)Google Business Profile (GBP)Local Pack (Map Pack)
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