GLOSSARY TERM
What is Entity SEO?
Definition
Optimization for the people, places, things, and concepts (entities) that search engines and AI models use to understand content — rather than purely keyword-based optimization.
Why it Matters for AI Search
Modern Google and AI engines map content to entities in a knowledge graph. Pages that clearly identify and reference relevant entities (via schema markup, proper nouns, and disambiguation) rank for many more queries than keyword-stuffed pages.
Related Terms
Knowledge GraphSchema Markup (Structured Data)JSON-LD (JavaScript Object Notation for Linked Data)SERP CannibalizationGenerative Engine Optimization (GEO)Meta Description
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