GLOSSARY TERM
What is Local Pack (Map Pack)?
Definition
The grouped set of three local business listings shown above organic results for queries with local intent — pulled from Google Business Profile data plus on-site signals.
Why it Matters for AI Search
For service businesses, local pack ranking matters more than organic rank. Google Business Profile completeness, review velocity, and local NAP consistency are the dominant factors. On-page SEO matters less than people assume.
Related Terms
Google Business Profile (GBP)SERP CannibalizationSERP FeatureAI Overview (Google SGE)Ranking FactorDomain Authority (DA)
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