GLOSSARY TERM
What is Page Authority (PA)?
Definition
Moz's 0-100 scoring metric estimating how strongly a specific page (rather than a whole domain) ranks. Calculated from page-level link signals.
Why it Matters for AI Search
PA is more useful than DA when comparing specific pages — a low-DA site with a strong individual page can outrank a high-DA site with a weak page on the same query. Like DA, treat as a relative benchmark, not a Google input.
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