GLOSSARY TERM
What is Rank Tracking?
Definition
The practice of monitoring your website's position in search results for specific keywords over time, typically aggregated across hundreds or thousands of queries.
Why it Matters for AI Search
Rank tracking is useful for trend detection but easy to misuse. Google now serves personalized, localized, AI-augmented results — meaning the rank you see in a tracker is rarely the rank any individual user sees. Track trends, not absolute positions.
Related Terms
AI Overview (Google SGE)Ranking FactorDomain Authority (DA)SERP CannibalizationSearch IntentDwell Time
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