GLOSSARY TERM
What is Search Intent?
Definition
The underlying goal behind a user's search query, typically classified as informational (learn), navigational (find a specific site), commercial (research before buying), or transactional (purchase or convert).
Why it Matters for AI Search
Matching content to intent is more important than matching to exact keywords. Targeting "best wireless headphones" with a product page fails — the SERP is dominated by reviews because the intent is commercial-research, not transactional.
Related Terms
Rank TrackingSERP VolatilitySERP (Search Engine Results Page)Dwell TimeSchema Markup (Structured Data)Zero-Click Search
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