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GLOSSARY TERM

What is Search Quality Rater Guidelines?

Definition

A 170+ page document Google uses to train human contractors who manually rate search results. Defines E-E-A-T, Page Quality (PQ), and Needs Met scoring.

Why it Matters for AI Search

Search raters don't directly affect rankings — but their judgments train the algorithms that do. Reading the SGR guidelines is the closest most people will get to understanding what Google considers high-quality content.

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