GLOSSARY TERM
What is Anchor Text?
Definition
The visible, clickable text of a hyperlink. Search engines use anchor text as a strong signal of what the linked page is about.
Why it Matters for AI Search
Diverse, descriptive anchor text helps both search engines and AI engines understand topical relationships. Generic anchors like "click here" waste linking opportunities. Over-optimized exact-match anchors can trigger spam filters.
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