GLOSSARY TERM
What is Link Equity (Link Juice)?
Definition
The ranking value passed from one page to another via a hyperlink. Stronger source pages pass more equity; nofollow, noindex, and broken links pass none or little.
Why it Matters for AI Search
Internal linking shapes how link equity flows through your site. A strong homepage that doesn't link to your money pages wastes equity. Pages buried five clicks deep receive almost no equity. Audit your internal link graph as carefully as your backlinks.
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