GLOSSARY TERM
What is Cookie Consent Banner?
Definition
A user interface element required by GDPR (EU), CCPA (California), and similar privacy regulations that requests consent for tracking cookies before they're set.
Why it Matters for AI Search
Cookie banners are exempt from intrusive interstitial penalties, but a poorly built one can still tank Core Web Vitals (high CLS) and conversion rate. Google's own Funding Choices and Cookie Consent Modes are designed to minimize that impact.
Related Terms
Intrusive InterstitialPage Experience SignalGDPR (General Data Protection Regulation)LCP (Largest Contentful Paint)Interaction to Next Paint (INP)PageSpeed Insights (PSI)
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