GLOSSARY TERM
What is GDPR (General Data Protection Regulation)?
Definition
The European Union's comprehensive data protection law, in force since 2018. Requires explicit consent for tracking, gives users the right to access and delete their data, and applies to any site serving EU users.
Why it Matters for AI Search
GDPR isn't SEO-specific but affects analytics setup, cookie banners, and form data handling. Non-compliance can result in fines up to 4% of global revenue. Google Consent Mode v2 is the de-facto solution for keeping analytics working under GDPR.
Related Terms
Cookie Consent BannerCLS (Cumulative Layout Shift)CrUX (Chrome User Experience Report)Intrusive InterstitialTopical AuthorityAlgorithm Update
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