GLOSSARY TERM
What is Bounce Rate?
Definition
The percentage of single-page sessions on a site — visits where the user leaves without interacting further. Definitions vary across analytics platforms (GA4 measures "engagement" inversely instead).
Why it Matters for AI Search
Bounce rate is not a direct ranking signal but high bounce on a page that should drive deeper engagement (product, lead form) signals UX or content-match issues. For blog content and reference pages, high bounce is often fine.
Related Terms
Duplicate ContentLCP (Largest Contentful Paint)Canonical URLKeyword CannibalizationMeta DescriptionPageSpeed Insights (PSI)
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