GLOSSARY TERM
What is AVIF?
Definition
An image format based on the AV1 video codec, offering 50%+ smaller files than JPEG at equivalent quality. Supported in Chrome, Firefox, Safari (iOS 16+), and most modern browsers.
Why it Matters for AI Search
AVIF compresses better than WebP but encoding is significantly slower. Use AVIF for hero images and product photos where the bandwidth savings justify the extra build time; fall back to WebP for everything else.
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