GLOSSARY TERM
What is Open Graph?
Definition
A protocol (originally from Facebook) using <meta property="og:..."> tags to control how URLs render when shared on social media. Standard tags include og:title, og:description, og:image, and og:url.
Why it Matters for AI Search
Without Open Graph tags, links shared on Facebook, LinkedIn, Slack, or iMessage render as plain text — which gets ~3x less engagement than a card with image and description. Open Graph is also increasingly read by AI engines for content summarization.
Related Terms
Browse all 105 terms →See if your site is optimized.
Run a free AI Search Readiness scan to detect missing JSON-LD schema, poor Core Web Vitals, and more.
Scan My Website